"Our society needs to understand the historic moments which have led to our present position in the midst of the information revolution. Building IBM: Shaping an Industry and Its Technology superbly fills that need." -- Jerrier A. Haddad, IBM Vice President, retired "The emergence of the computer industry is one of the great episodes in this history of technology, but it is one whose pre-PC history is known to few. Building IBM is a lively, objective and instructive introduction to one of the most important chapters in the rise of the age of information." -- John A. Armstrong, IBM Vice Pres., Science and Technology "This authoritative history illuminates the personalities and choices that created IBM's global dominance. Emerson Pugh writes with the care of a practiced historian and the insight of a knowledgeable insider." -- richard S. Rosenbloom, David Sarnoff, Professor of Business Adminstration, Harvard University " Building IBM provides the clearest account I have seen of the technical and business decisions that propelled IBM to the forefront of the information processing industry." -- Robert W. Seidel, Director charles Babbage Institute, Center for the History of Information Processing, University of Minnesota "Pugh's book offers the most thoughtful appreciation of IBM's place in American business history. His analysis reveals the source of IBM's strength over the last 100 years and the shortcomings that brought the company difficulty in the last 10 years. No other author has written about IBM's contributions to technology and business with such even-handedness. Building IBM will be a classic." -- Arthur L. Norberg, Professor of Computer Science, University of Minnesota
An internationally recognized leader in magnetics and computer memory technologies, Emerson W. Pugh is a member of the research staff at the IBM Thomas J. Watson Research Center in Yorktown Heights and author of the widely used text, Principles of Electricity and Magnetism.
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