Table of Contents

1. Setting the Stage: The Story of Alessi - History; Evolution of the Alessi Logo 2. The Products: The Hit List, Projects, Collaborations and Fiascos 3. Dreaming Out Loud - Family Follows Fiction; Unreleased Prototypes; Experimental Projects; Museo Alessi 4. The Designers 5. Spreading the Word: Communication Channels - Advertising; Wonder Stores; Alessi at the Museum Also Available from Page One Publishing: 'Designing the Brand Experience' ISBN: 9789812457325