Brand Is Destiny: The Ultimate Bottom Line
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Brand Is Destiny

The Ultimate Bottom Line

By Marc H. Rudov

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Format: Paperback, 198 pages
Other Information: black & white illustrations
Published In: United States, 07 February 2017
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business. Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
EAN: 9780974501741
ISBN: 0974501743
Publisher: MHR Enterprises
Dimensions: 22.91 x 15.19 x 1.07 centimeters (0.22 kg)
Age Range: 15+ years
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