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Be Responsible Like Max (Inspirational Nursery Rhymes) [Board book]
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Promotional Information

Trade Shows:




Book Expo America May 2016, 2017




International Christian Retailer Show Jan 2017









Gift Shows:




The Atlanta Gift and Home Show July 2016, Jan. 2017, July




2017. Private booth.




ABC Kids Expo Las Vegas Oct, 2016 & 2017. Private booth.









Publicity:




National Publicity Summit, NY Oct. 2015 and Oct. 2016.




Attended as a member of Steve Harrison’s Quantum Leap program, which specializes in publicity in radio, print and TV mediums.




Radio: We were invited guests on 13 radio shows during our beta testing of our books and will now increase our radio exposure through 2016, 2017 and beyond.




TV: Infomercial which co-marketed our books together with primary product. From next National Publicity Summit, we will focus on TV news and entertainment.




Newspaper: San Jose papers have run full article on our books 2016. Press releases will be issued to major papers, but also target local papers as well.




Christian Specific: Our local Catholic diocese of Santa Clara county is running a full article on our books fall of 2016. In addition, we will then spread through San Francisco and Oakland diocese’s and beyond thereafter.




Social Media: Facebook, Twitter, YouTube and Instagram. We have just hit the 1000 mark with Instagram “organically”. We post daily and word is spreading quickly. We just hired a video specialist to create YouTube content with the purpose of creating viral type videos for brand awareness of our books.




Brick and Mortar: During our beta testing over prior 6 months, our books are in 12 stores in the SF Bay Area and have set multiple records at many of the stores: Emily Joubert Home & Garden boutique, Woodside, CA. sells about 30 per month. Butter Paddle boutique, Los Gatos, CA sold 72 in one day. Barnes & Noble San Jose set a record with 145 sold in a single signing day and continue to sell as fast as the most popular children’s books. (per Bus. Development team)








Book Signings: Our retailers are constantly asking for more book signings due to our volume of sales. On average, our signings at boutique stores sell between 35-70 books. At Barnes & Noble it’s been 80-145.








Speaking: During beta testing period, we spoke at Rotary Club San Jose, EMQ Families First, and National Association of Hispanic Realtors. We are now scheduled to speak at Churches in the Oakland, CA area where we have connections with over 100 pastors. In addition, we will aggressively market various children, teaching, family and toddler organizations as well as the many Christian organizations.








Direct Marketing: As we offer free e-books, we capture emails both from our website and during book signings. These names, as well as thousands of purchased names from targeted groups, go into our MailChimp software so we can inform potential buyers of our new releases via email.








Advertising: We will advertise in the Spring 2017 Munce catalog. In addition, we will have continuous advertising blitzes on Facebook with direct targeting of young parents and grandparents.








Underserved Communities: We have created a separate marketing plan targeting underserved communities whereby the books are funded by local benefactors, but distributed by local churches, community centers, schools, and other places of worship. This will be piloted in Oakland, CA. We fill this will provide a “bottom up” affect vs. the typical top down. In addition, as word spreads of our intentions, media will quickly follow.








Children Psychologists: We have reached out to build a list of children psychologists who will recommend our books and allow us to put



their names on our website. This will provide strong support for those parents who look for such endorsements.

About the Author

Jacqueline “Jackie” Courtney, was born and raised in San Jose, CA. and has spent most of her life as an elementary school teacher in the grades of kindergarten through 3rd grade. With her talents as a teacher and private tutor, specializing in the area of reading, it was a natural for Jackie to follow her passion in the creation of children’s books.



Todd J. Courtney was raised in San Jose, CA for most of his life. He has spent the past 25 years as a business owner/investor and during the last 5 years, he was teaching what Wallace D. Wattles calls “thinking stuff” to business offices in San Jose. During this time of teaching, while raising three kids with his wife and teaching them the same techniques, he realized his passion lies with helping our youth understand that they too can create the life they truly dream of.

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