Table of Contents

* Foreword* Introduction* Cultural Tourism, G. Richards* The Development of Empuries, Spain, as a Visitor-Friendly Archaeological Site, J. Pardo* Archaeology and Interpretation at Old Sturbridge Village, D. M. Simmons* Changes and Challenges: The Australian Museum and Indigenous Communities, J Specht and C. MacLulich* University Museum and the Public: The Case of the Petrie Museum, S. Macdonald* Roman Boxes for London's Schools: An Outreach Service by the Museum of London, J Hall and J. Swain* Written Communications for Museums and Heritage Sites, P. McManus* Heritage Marketing in the Not-for-Profit Sector: The Case for Branding, C. Scott* Peopling the Past: Current Practices in Archaeological Site Interpretation, E Sansom* Conservation 'As Found': The Repair and Display of Wigmore Castle, Herefordshire, G. Coppack* Audio-tours at Heritage Sites, B. Bath* A Visitor's' Guide to the Contents and Use of Guidebooks, P. McManus

About the Author

Paulette McManus is Lecturer in communication at University College London. She is a well-known academic authority in the field of museum communication theory and practice and has worked as a language advisor for the British Museum, the V & A and major museums around the world.